Petra Alexandra Beauty School – Brand Identity Design
For Petra Alexandra Beauty School, I developed a comprehensive brand identity, including logo design, website creation, clothing, and stationery. Petra Alexandra, renowned for doing makeup for some of the most influential artists in the industry—such as Prince, 2Pac, Samuel L. Jackson, Ben Affleck, and many more—wanted a bold identity to reflect her legacy. The orange and black logo symbolizes creativity and confidence, while the branding’s modern elegance resonates with beauty professionals. The website and designed materials create a seamless, professional presence, both online and offline.