ICSC MOCIAL Conference – Branding and Design
For the ICSC MOCIAL event—combining Mobile + Social + Local in a play on words for marketing, advertising, and sponsorship in the digital age—I designed the conference booklet, environment, and custom t-shirts. The branding focused on reflecting the interconnectedness of the digital age, with bold visuals and a dynamic layout. The conference booklet used modern typography and vibrant colors to engage attendees, while the environment design reinforced the theme of innovation. The t-shirt designs further extended the visual identity, creating a cohesive brand experience across all touchpoints.
