ICSC Florida Conference and Deal Making – Florida on the Move
For the ICSC Florida Conference and Deal Making, themed “Florida on the Move”, I designed both the conference booklet and postcard. The visual identity used a refreshing sky blue color palette, with soft clouds and tropical palm trees to evoke the vibrant energy and growth associated with Florida. These elements reflected the theme of movement and opportunity in the retail real estate industry, creating a cohesive and engaging design that was carried across both the booklet and postcard, ensuring a memorable experience for attendees.
